You know that your digital marketing needs help, but you don’t have the time? The money? The know how? If you’ve been considering a digital marketing agency, here are 7 reasons why you should hire a digital marketing agency today!
Adding an agency to your budget may not seem plausible at this point in time and your digital marketing may have to take a back seat because of that. However the truth of the matter is that in the long run, hiring an outside group to manage your digital marketing will save you money. For starters, you won’t have the added expense of payroll taxes or employee benefits. You’ll also have access to an entire team of experts (SEO, paid search, producers, social media managers) for one cost versus hiring an in-house team.
In addition, agencies have access to tools and systems that you will not have to pay for out of pocket. Most reputable agencies have the exact tools you’ll need to run efficient marketing campaigns which will also provide in depth analytics to impact future decision making. These decisions will help you be the most cost effective in your digital marketing efforts.
Gain An Outside Perspective
A third party perspective can be incredibly refreshing for a business. Not only are you gaining fresh ideas and a different point of view, but you may be talking to a prospective client or customer. By having someone be a part of your team that isn’t involved in the day-to-day stuff that happens inside your company, you can make better educated decisions.
Have A Larger Pool Of Ideas
By adding more people to your team, you will automatically have a bigger pool of ideas. Too many cooks may spoil the meal, but by talking to folks who live and breathe digital marketing, you will gain ideas through that very lens. These folks will also be able to reign you in if you are thinking to big, or push you outside your comfort zone if you’re staying too conservative.
Allow Yourself to Focus
If you are trying to take on the marketing work on top of all of your other day-to-day responsibilities, your attention will be split. Social media management in itself is a full-time job. You need to put time into your social feeds. By just posting and leaving, you are missing out on the opportunity to engage with potential customers. By handing this job off to a digital marketing agency, you’re not only allowing yourself to focus on your job role, but maximizing the attention on your social feeds.
This idea is really true about any services a digital marketer can offer. Need to write blog posts? Hand it off to an agency. Produce video content? Let the agency handle the logistics and you can be the subject matter expert that you are. Know that running digital ads can be crazy cheap and efficient but have no idea where to start? Don’t waste your time trying to learn it through a YouTube channel, hire an expert!
By delegating these tasks to an agency, you get the benefit of a full team of experts for less than the cost of a full time employee.
Access to Measurable Results
One of the most important things to realize about digital marketing is that everything is measurable. Agencies will spend the time to provide you with analytics and data that will help to drive future decision making. This information will become the road map for your business. The best part about marketing online is using the data found today to effect decisions made tonight. Targeted ads can be adjusted in real time. Key words can be added in real time. Ad spend can be adjusted in real time. Agencies can help with all of this.
Use New or Different Channels
Perhaps you’ve seen a growth in your audience on Facebook, but haven’t tried Instagram or LinkedIn. Maybe your content has great engagement on Twitter, but no one is clicking through to your website. Ever thought of growing an email list? Oh, great. One more thing to do.
By hiring an agency to take on your digital marketing, they can provide information on where your ideal customer is and how to get them. If you are a service that would help other businesses, maybe you should be running ads on LinkedIn. Have patient testimonials? Let’s create some video and post them on Facebook. Created a new product? An agency can help you decide where the best channels are to maximize your marketing efforts.
In today’s world, online marketing can be easily done by anyone. The problem is, if you don’t know what you’re doing, you are just adding to the noise. By hiring an agency, your business will have access to experts in all areas of digital marketing – SEO, social media, email marketing, content creation, and more. Agencies will take the guess work out of marketing and make things more effective and efficient.